Cal.com
Cal.com has 7.9K LinkedIn followers and about 34 employees. The company page and its 2 tracked people published 95 original posts in the last 90 days, mostly industry thought leadership posts. That is about 7.4 posts a week; 5 came from the page itself and 90 from people on the team; the most recent went up on Oct 9, 2026. Most of those were text-only posts (75%), with documents at 13%, videos at 7% and images at 5%. By post type, industry thought leadership posts lead at 63%, then personal highlights at 20% and company announcements at 6%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands below the baseline median and bottom quarter in Other B2B SaaS. The most active posters are Peer Richelsen (77 posts) and Bailey Pumfleet (13 posts).
What format they post
Who posts for them
What works for them
- 1. Other↑
- 2. Company announcement↑
- 3. Industry thought leadership↓
- 4. Personal highlight↓
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Oct 9, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.
