Campfire
Campfire has 28.9K LinkedIn followers. The company page and its 6 tracked people published 101 original posts in the last 90 days, most often event announcements. That is about 7.9 posts a week; 37 came from the page itself and 64 from people on the team; the most recent went up on Oct 9, 2026. Most of those were images (71%), with videos at 15%, carousels at 7% and text-only posts at 6%. By post type, event announcements lead at 43%, then company announcements at 15% and product announcements at 15%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands below the baseline median and top quarter in Other B2B SaaS. The most active posters are John Glasgow (56 posts) and Jack Arrix (8 posts).
What format they post
Who posts for them
What works for them
- 1. Hiring announcement↑
- 2. Company announcement↑
- 3. After-event highlight↑
- 4. Product announcement→
- 5. Event announcement→
- 6. Industry thought leadership→
- 7. Customer highlight↓
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Oct 9, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.
