Datadog
Datadog has 593.0K LinkedIn followers. The company page and its 2 tracked people published 51 original posts in the last 90 days, most often event announcements. That is about 4 posts a week; 50 came from the page itself and 1 from people on the team; the most recent went up on Oct 7, 2026. Most of those were images (51%), with videos at 22%, documents at 14% and text-only posts at 12%. By post type, event announcements lead at 26%, then customer highlights at 24% and industry thought leadership posts at 15%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands in the baseline's p75 to p90 band and top 10% in Dev Tools & Infrastructure. The most active poster is Marc Papazian (1 post).
What works for them
- 1. Company announcement↑
- 2. Customer highlight→
- 3. Industry thought leadership→
- 4. Event announcement→
- 5. Hiring announcement↓
- 6. Product announcement↓
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Oct 7, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.
