Instinct
Instinct has 14.6K LinkedIn followers and about 30 employees. The company page and its 15 tracked people published 13 original posts in the last 90 days, mostly hiring announcements. That is about 1 post a week; 1 came from the page itself and 12 from people on the team; the most recent went up on Sep 30, 2026. Most of those were text-only posts (85%), with videos at 15%. By post type, hiring announcements lead at 60%, then event announcements at 10% and product announcements at 10%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands below the baseline median. The most active posters are Ed Kaighn (6 posts), Monica Lim (3 posts) and Ben Schwerin (1 post).
What format they post
Who posts for them
What works for them
- 1. Hiring announcement→
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Sep 30, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.
