Vanta
Vanta has 156.1K LinkedIn followers. The company page and its 79 tracked people published 222 original posts in the last 90 days, most often event announcements. That is about 17.3 posts a week; 50 came from the page itself and 172 from people on the team; the most recent went up on Oct 10, 2026. The largest share was text-only posts (42%), with images at 33%, videos at 14% and documents at 5%. By post type, event announcements lead at 24%, then industry thought leadership posts at 20% and product announcements at 16%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands below the baseline median and top quarter in Security & Compliance. The most active posters are Justin Pagano (19 posts), Christina Cacioppo (16 posts) and Scott Holden (9 posts).
What works for them
- 1. Company announcement↑
- 2. Other↑
- 3. Event announcement→
- 4. Customer highlight→
- 5. Industry thought leadership↓
- 6. Product announcement↓
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Oct 10, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.
