Willow
Willow has 13.2K LinkedIn followers and about 17 employees. The company page published 3 original posts in the last 90 days, mostly product announcements. That is about 0.2 posts a week; 3 came from the page itself and 0 from people on the team; the most recent went up on Jul 15, 2026. Most of those were images (67%), with videos at 33%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands below the baseline median and top half in Healthcare Tech.
What format they post
What works for them
- 1. Product announcement↓
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Jul 15, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.