Apollo.io
Apollo.io has 157.6K LinkedIn followers. The company page and its 7 tracked people published 171 original posts in the last 90 days, most often industry thought leadership posts. That is about 13.3 posts a week; 57 came from the page itself and 114 from people on the team; the most recent went up on Oct 5, 2026. The largest share was text-only posts (35%), with images at 32%, videos at 25% and carousels at 9%. By post type, industry thought leadership posts lead at 23%, then event announcements at 17% and company announcements at 15%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands in the baseline's p50 to p75 band and top quarter in Sales & Marketing Tech. The most active posters are Adam Carr (51 posts), Alexa Grabell (30 posts) and Marcio Arnecke (12 posts).
What format they post
Who posts for them
What works for them
- 1. Hiring announcement↑
- 2. Personal highlight↑
- 3. Company highlight↑
- 4. Company announcement↑
- 5. After-event highlight↑
- 6. Other↑
- 7. Event announcement→
- 8. Product announcement↓
- 9. Customer highlight↓
- 10. Industry thought leadership↓
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Oct 5, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.
