Gusto
Gusto has 167.1K LinkedIn followers. The company page and its 55 tracked people published 135 original posts in the last 90 days, most often personal highlights. That is about 10.5 posts a week; 50 came from the page itself and 85 from people on the team; the most recent went up on Oct 9, 2026. Most of those were text-only posts (51%), with images at 22%, videos at 19% and carousels at 6%. By post type, personal highlights lead at 24%, then industry thought leadership posts at 24% and product announcements at 18%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands below the baseline median and top half in HR & Payroll. The most active posters are Collin Jones (9 posts), John Vandivier (9 posts) and Bhanu Sigdel (5 posts).
What format they post
Who posts for them
What works for them
- 1. Event announcement↑
- 2. Personal highlight↑
- 3. Product announcement↑
- 4. Company announcement↓
- 5. Industry thought leadership↓
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Oct 9, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.