Rippling
Rippling has 489.4K LinkedIn followers. The company page and its 31 tracked people published 146 original posts in the last 90 days, most often product announcements. That is about 11.4 posts a week; 63 came from the page itself and 83 from people on the team; the most recent went up on Oct 8, 2026. The largest share was videos (30%), with text-only posts at 27%, images at 25% and carousels at 12%. By post type, product announcements lead at 22%, then event announcements at 18% and industry thought leadership posts at 15%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands below the baseline median and top 10% in HR & Payroll. The most active posters are Emily Herron (43 posts), Sander Buitelaar (16 posts) and Neel Murthy (8 posts).
What format they post
Who posts for them
What works for them
- 1. Product announcement↑
- 2. Company announcement↑
- 3. Hiring announcement↑
- 4. Other↑
- 5. Personal highlight↑
- 6. Customer highlight↑
- 7. After-event highlight→
- 8. Event announcement↓
- 9. Industry thought leadership↓
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Oct 8, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.
