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Total engagement, — likes and — comments
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Typical post, median person
Source: original posts across — tracked companies. Best = smart average engagement per post.
Categories pooled across accounts
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Source: original posts pooled across accounts. Smart average = outlier-robust mean of likes + comments + shares.
Formats pooled across accounts
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Source: original posts pooled across accounts. Smart average = outlier-robust mean of likes + comments + shares.
When the market posts, and lands
Loading timing.
Source: post timestamps in Pacific time. Day of week = median engagement per post.
Loading months.
Source: classified posts per month, last 24 months. Gained = later half share vs earlier half.