groundcover
groundcover has 12.2K LinkedIn followers. The company page and its 46 tracked people published 177 original posts in the last 90 days. That is about 13.8 posts a week; 50 came from the page itself and 127 from people on the team; the most recent went up on Oct 9, 2026. The largest share was text-only posts (48%), with images at 35%, videos at 13% and carousels at 4%. By post type, company announcements lead at 15%, then product announcements at 14% and event announcements at 13%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands below the baseline median and bottom half in Dev Tools & Infrastructure. The most active posters are Shahar Azulay (22 posts), Ben Johnson (13 posts) and Matthew Brown (10 posts).
What format they post
Who posts for them
What works for them
- 1. Company announcement↑
- 2. Company highlight↑
- 3. Customer highlight↑
- 4. Other→
- 5. Industry thought leadership↓
- 6. Product announcement↓
- 7. Event announcement↓
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Oct 9, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.
