Rootly
Rootly has 13.7K LinkedIn followers and about 92 employees. The company page and its 1 tracked person published 48 original posts in the last 90 days, most often customer highlights. That is about 3.7 posts a week; 42 came from the page itself and 6 from people on the team; the most recent went up on Oct 9, 2026. Most of those were images (52%), with videos at 21%, carousels at 21% and documents at 4%. By post type, customer highlights lead at 24%, then after-event highlights at 21% and event announcements at 16%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands in the baseline's p50 to p75 band and top quarter in Dev Tools & Infrastructure. The most active poster is JJ Tang (6 posts).
What format they post
Who posts for them
What works for them
- 1. Company announcement↑
- 2. Event announcement↑
- 3. After-event highlight↑
- 4. Customer highlight→
- 5. Industry thought leadership→
- 6. Product announcement→
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Oct 9, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.