Middleware
Middleware has 10.6K LinkedIn followers. The company page and its 1 tracked person published 96 original posts in the last 90 days, most often industry thought leadership posts. That is about 7.5 posts a week; 92 came from the page itself and 4 from people on the team; the most recent went up on Oct 9, 2026. Most of those were images (70%), with documents at 13%, text-only posts at 9% and videos at 7%. By post type, industry thought leadership posts lead at 48%, then product announcements at 30% and company announcements at 10%. Against the Imagine AI research baseline of 20,000+ LinkedIn posts, the team's typical post lands below the baseline median and bottom half in Dev Tools & Infrastructure. The most active poster is Laduram Vishnoi (4 posts).
What format they post
Who posts for them
What works for them
- 1. Company announcement↑
- 2. Event announcement→
- 3. Customer highlight↓
- 4. Product announcement↓
- 5. Industry thought leadership↓
What they post
Post counts are the public LinkedIn posts Imagine AI collects for the company page and the people the benchmark tracks there, taken over the 90 days to Oct 9, 2026; reshares are left out of the post count and the format mix. Follower counts come from the last profile check. The band compares a typical post, the geometric mean of reactions on posts that have had two weeks to settle, with the Imagine AI research baseline of 20,000+ posts from B2B startups. How the benchmark is built.